Bamboo Airways sets base for global expansion; ties up with Amadeus to bring in Altéa PSS – ET TravelWorld

Rate this post

Picture used for representational purposes only.

Hanoi-based carrier, Bamboo Airways, has partnered with Amadeus as its next-generation technology partner to bring in Amadeus’ Altéa Passenger Service System (PSS) solution in addition to solutions for revenue management and digital experience.With this, the carrier will join a community of over 200 airlines using Amadeus PSS technology worldwide, positively shaping its operations and passenger experiences. The Altéa PSS will enable Bamboo Airways to deliver modern, efficient reservation services for front-line employees to aid customers in purchasing, changing, and using services from the airline.

Bamboo Airways will also implement Amadeus’ Network Revenue Management solution, powered with Artificial Intelligence capabilities. This technology will enable the carrier to boost revenues across its network as it builds routes through connecting hubs, codeshares, and partnerships. It will also enable live data and customer choice modelling and ensure that Bamboo Airways can efficiently forecast passenger demand and willingness to pay while helping to react quickly to changing market conditions.

Additionally, the carrier will implement a modern front-end solution, Amadeus Reference Experience, for booking, self-service check-in, and self-re-accommodation workflows. This technology will enable the airline to create a seamless customer experience on the Bamboo Airways website and other digital channels. The solution features a customisable UI built on top of Digital Experience suite orchestration engines, allowing the airline to shape its online experience with built-in configuration capabilities.

“Our adoption of the Altéa PSS and other digital solutions marks a crucial breakthrough in our business strategy, thus creating a launch pad to thrive in international markets, join the world’s major airline alliance down the line, and affirm our global status,” said Nguyen Manh Quan, CEO, Bamboo Airways.

Commenting on the partnership, Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific, Amadeus, said: “Since it was founded in 2017, we have built a close working relationship with Bamboo Airways, and we are thrilled to begin a new chapter with the carrier. We believe our advanced technology will enable Bamboo Airways to become one of the leading airlines in Asia by delivering a best-in-class travel experience for its passengers.”

Bamboo Airways currently operates nearly 170 flights per day and has a growing fleet of 30 aircraft, including the ultra-modern Boeing 787 wide-body, the narrow-body Airbus A321, and the regional Embraer 190.

Leave a Comment

Ads Blocker Image Powered by Code Help Pro

Ads Blocker Detected!!!

Please consider supporting us by disabling your ad blocker on our website