To meet the high customers’ demand, ITA Airways is strengthening its offer of direct connections between Rome and New York. As of 1 June 2023, an additional round-trip flight Rome Fiumicino – New York JFK, the AZ 602 and AZ 603, will start operations, bringing to three the daily frequencies connecting the Italian capital to the John Fitzgerald Kennedy International Airport.There will be four daily round-trip flights operated by ITA Airways between Italy and the Big Apple, bringing to 28 the total number of weekly frequencies to JFK.
This summer will also see the opening of new routes from Rome Fiumicino to Washington (from June 2 with 5 weekly frequencies that will become daily in August) and to San Francisco (from July 1 with 3 weekly frequencies that will increase to 5 from August).
The two new intercontinental destinations will be operated with the Airbus A330 (route to Washington) and with the Airbus A350, the Company’s flagship (route to San Francisco).
The strategic importance of the American market for ITA Airways is also confirmed by the launch of a new advertising campaign that will be on-air from today until 26 March in the cities of New York – where it will be displayed all throughout Manhattan – and Miami to promote its three daily flights from John F Kennedy International Airport and the daily connection out of Miami International Airport.
Through a creative twist, the communication flow establishes a direct link between the Italian flagship carrier and Italy, enhancing the beauty of Italian destinations and the feelings they inspire. The campaign will be on billboards and will also have a strong web presence.
ITA Airways recently announced its 2023 Summer schedule, with flights to 68 destinations, including 22 national, 36 international and 10 intercontinental.
In addition to the new intercontinental routes in the North American market, which are the big feature of its summer season, the Company will reach the most popular Mediterranean destinations with flights to the islands of Italy, Spain, Greece and Croatia.
ITA Airways will operate seasonal flights from Rome Fiumicino and Milan Linate to Lampedusa, Pantelleria, Ibiza, Palma de Mallorca, Menorca, Heraclion, Corfu and Rhodes; moreover, the destinations of Kefalonia and Split will be served from Rome Fiumicino.