Nearly 1.1 million new cars in total were sold in Mexico last year. Just 5,600 of those were EVs, much less than the 8,400 sold in Latin America’s biggest car market, Brazil.
Yet output of EVs in Mexico was seen surging to 142,000 cars this year from 78,000 in 2022, Mexico’s auto parts industry group INA estimated before Tesla announced its new plant.
AMIA Executive President Jose Zozaya told Reuters there were still “too few incentives from government” to boost EV sales.
“I have my reservations that we can reach authorities’ expectations by 2030,” said Nazareth Black, Chief Executive of EV-maker Zacua. “A real government incentive scheme would be necessary to really accelerate adoption of electric vehicles.”
Elsewhere in Latin America, countries from Costa Rica to Chile have included EV targets to reduce emissions as part of their commitments under the 2015 Paris climate accords. So far Mexico has shied away from such pledges.
The country needs more charging stations to make EVs practical. Mexico has about 1,100 charging stations nationwide, mostly in the capital and other major cities, according to AMIA. New York state alone has 9,000, according to the governor.
Pedro Corral, director of operations for EV charging stations platform Evergo, drives his all-electric i3 BMW around Mexico City. But when he leaves the city, he generally switches to a fuel-powered Toyota lest he run out of charge.
Evergo aims to install 4,000 chargers for public use in the next four years, betting on growing appetite for EVs.
Still, Corral said current sales suggest Mexico’s targets are unrealistic, and was unsure the publicity surrounding Tesla’s new factory would boost sales much.
Tesla’s cheapest model, costing some $55,000, plus the expense of a charger, means most Mexicans cannot afford an EV. Cheaper models like the Nissan Leaf go for more than $50,000 and even the two seater Zacua costs around 600,000 pesos or $31,767.
The typical Mexican worker makes $366 a month on average, according to official data. The statutory minimum wage guarantees a Mexican around $11 per day.
And while Tesla’s superchargers are ubiquitous in populous U.S. regions, they are sparse in Mexico. Many states have none.
“There are great benefits of having an electric car,” said Corral, “but they are costly and people worry about the range.”