Brand Finance, the world’s leading brand valuation consultancy in its annual ‘Hotels 50 2022‘ report, stated that India’s Taj Hotels had been named the Strongest Hotel Brand in the World for the second year in a row.
Taj Hotels has also been named the World’s Strongest Hotel Brand by Brand Finance for the year 2021.
Notably, the Taj Hotel is managed by The Indian Hotels Company Limited (IHCL), a hospitality company based in India that operates hotels, resorts, jungle safaris, palaces, spas, and in-flight catering services. The company is a part of the Tata Group of India.
Taj Hotels is the strongest brand in the ranking with a Brand Strength Index (BSI) score of 88.9 out of 100 and a corresponding AAA brand rating.
Taj received an overall Brand Strength Index of 88.9 out of 100, with AAA ratings for customer familiarity, employee satisfaction, corporate reputation, and world-class customer service.
Top 10 Strongest Hotel Brand of 2022
|2||Premier Inn||88.2||AAA||United Kingdom|
|3||Hilton Hotel & Resorts||88.0||AAA||United States|
|4||Hampton by Hilton||86.9||AAA||United States|
|5||Embassy Suites Hotels||86.6||AAA||United States|
|6||JW Marriott||86.6||AAA||United States|
|7||Shangri-La Hotels and Resorts||86.6||AAA||Hong Kong|
|8||Residence Inn by Marriott||86.3||AAA||United States|
|9||Waldorf Astoria Hotels & Resorts||85.9||AAA||United States|
|10||Hotels Worldwide||85.5||AAA||United States|
Despite a 6% increase in brand value (US$314 million), Taj Hotels’ ranking has dropped ten steps since 2021, and the hotel now ranks 48th on the list of the top 50 most valuable hotel brands.
The pandemic and subsequent national lockdowns hit Taj like other hotels worldwide, and Taj was able to successfully adjust strategies to remain relevant to the need of tourists. Taj was at the forefront of this with agility and strategic initiatives such as offering support to the healthcare sector.
Commenting on the achievement, Puneet Chhatwal, Managing Director & Chief Executive Officer, Indian Hotels Company, said;
“This recognition is a testimony to the unstinting support and affection of our guests, the unwavering commitment of our associates and the trust placed in us by our partners and stakeholders.”
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