Sabre Corporation, a leading software and technology provider powering the global travel industry, and US-Bangla Airlines signed a new distribution deal to enable the carrier to sell its fares and inventory through Sabre’s global travel marketplace. “Our new relationship with Sabre is an important milestone for us in the modernisation of our indirect-channel retailing strategy,” Mohammed Abdullah Al Mamun, Managing Director, US-Bangla Airlines said while discussing the new deal.
“As we re-open existing routes and launch new flights, joining Sabre’s global distribution network will enable us to better capture ongoing industry recovery, grow global revenue, and help ensure travellers to and from Bangladesh enjoy seamless travel experiences,” he added.
“We’re delighted to be extending our presence in Bangladesh with a new relationship between Sabre and US-Bangla,” Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions, Airline Sales.
He further said that the inclusion of US Bangla to their distribution network will provide a seamless way for Sabre-connected travel buyers, who are already familiar with the intuitive Sabre Red 360 workflow.
The agreement gives US-Bangla the ability to extend global reach and increase revenue by providing Sabre-connected travel agencies with its domestic and international content.